[{"data":1,"prerenderedAt":100},["ShallowReactive",2],{"experience":3},[4,15,23,38,52,63,73,86],{"company":5,"endDate":6,"updatedAt":7,"startDate":8,"createdAt":9,"clients":10,"order":11,"description":12,"experienceId":13,"title":14},"Purpose Brands (Orangetheory Fitness, Anytime Fitness)","","2026-03-09T19:09:04.879Z","2024","2026-03-05T20:03:47.705Z",[],1,"Lead enterprise CDP, identity resolution, and journey orchestration initiatives across 6,000+ global franchise locations following multi-brand consolidation.\n\n- Standardized cross-brand event taxonomy and identity framework\n- Reduced data fragmentation and licensing redundancy\n- Established franchise-level marketing performance visibility\n- Advanced attribution maturity and revenue measurement systems\n- Present strategy and platform decisions to senior product and technology leadershipLead","3cef1355-b259-52ae-89f3-4f614080a9fc","Director, Product Management – Enterprise MarTech Platforms",{"company":16,"endDate":6,"updatedAt":17,"startDate":8,"createdAt":18,"clients":19,"order":11,"description":20,"experienceId":21,"title":22},"Fitly","2026-03-09T16:19:10.398Z","2026-03-09T16:17:38.792Z",[],"Built an AI-native experimentation engine designed to accelerate product-market and go-to-market validation.\n\n[Fitly Engine](https://www.fitlyengine.com)\n\n- Designed multi-tenant, serverless experimentation infrastructure\n- Integrated directly with Google, Meta, and LinkedIn ad APIs\n- Automated hypothesis generation and statistical validation\n- Embedded pricing, positioning, and persona refinement inside structured testing loops\n- Focused on signal clarity and decision latency reduction","383ecc6d-3315-419e-8851-991774c9a23e","Founder",{"company":24,"endDate":8,"updatedAt":25,"startDate":26,"createdAt":27,"clients":28,"order":34,"description":35,"experienceId":36,"title":37},"Marketing.com","2026-03-06T15:12:20.862Z","2022","2026-03-05T19:13:25.655Z",[29,30,31,32,33],"Loews","Bowlero","AMEX","Hello Fresh","Protective",2,"Owned enterprise-wide multi-product SaaS platform strategy in a PE-backed growth environment.\n\n- Supported revenue scale from approximately $80M to $200M\n- Re-architected platform to serverless multi-tenant design\n- Reduced infrastructure cost 84% from ~$50K per month to under $8K\n- Compressed enterprise onboarding from 3–6 months to 2–4 weeks\n- Repositioned platform from fulfillment engine to distributed marketing intelligence system\n- Owned pricing strategy and subscription model evolution\n- Influenced 50+ across product and engineering\n- Presented roadmap and platform strategy to CEO with direct PE visibilityOwned","c0939b44-e0b2-47b8-a4ad-d8e052654da8","SVP Product",{"company":39,"endDate":26,"updatedAt":40,"startDate":41,"createdAt":42,"clients":43,"order":48,"description":49,"experienceId":50,"title":51},"Gage Marketing","2026-03-06T15:14:51.455Z","2017","2026-03-05T20:03:47.786Z",[44,45,46,47],"Rocket Mortgage","Amazon","Walmart","Norwegian Cruise",3,"Helped transition agency delivery model into scalable SaaS platform capabilities.\n\n- Strengthened product-market positioning across enterprise client base\n- Owned pricing strategy across platform engagements\n- Increased ARR pre-acquisition\n- Led RFP responses and enterprise sales presentations\n- Managed cross-functional teams of 12–18","929b1977-a592-5494-9fbd-0734c5ec2625","Director, Customer Experience Design",{"company":53,"endDate":54,"updatedAt":55,"startDate":56,"createdAt":57,"clients":58,"order":59,"description":60,"experienceId":61,"title":62},"Reelz Channel","2016","2026-03-06T15:15:43.600Z","2006","2026-03-05T19:13:25.735Z",[],4,"Led digital product, infrastructure, and ad operations during OTT expansion.\n\n- Launched iOS, Android, Roku, Amazon, and Smart TV streaming platforms\n- Grew to 2M monthly digital users\n- Architected API-based cloud video infrastructure\n- Managed digital ad revenue systems\n- Oversaw $2–3M annual technology and staffing budget\n- Led cross-functional digital team of ~20–30","6a1ea892-570b-45b5-ad5e-8da2a141120f","Product Management Director",{"company":64,"endDate":41,"updatedAt":65,"startDate":66,"createdAt":67,"clients":68,"order":69,"description":70,"experienceId":71,"title":72},"NewsCastic","2026-03-06T15:16:30.603Z","2012","2026-03-05T19:13:25.774Z",[],5,"Venture-backed founder with full P&L and capital responsibility.\n\n- Managed cap table and investor relationships\n- Chaired board meetings and led strategic updates\n- Defined product vision, pricing model, and go-to-market strategy\n- Built operating cadence for early-stage growth","0339f04d-1965-4782-a818-d76bc2f8716f","Founder & CEO",{"company":74,"endDate":56,"updatedAt":75,"startDate":76,"createdAt":77,"clients":78,"order":82,"description":83,"experienceId":84,"title":85},"Marketing Bridge","2026-03-06T15:17:35.100Z","2003","2026-03-05T19:13:25.813Z",[79,80,81],"Microsoft","Symantec","Blue Cross Blue Shield",6,"Early SaaS startup building Through Channel Marketing Automation for enterprise clients. Led UX and front-end development.","de9fd4aa-8674-46f8-a4e0-5413baf35290","User Experience Director",{"company":87,"endDate":76,"updatedAt":88,"startDate":89,"createdAt":90,"clients":91,"order":96,"description":97,"experienceId":98,"title":99},"MarchFirst","2026-03-06T15:18:31.892Z","1999","2026-03-05T20:03:47.943Z",[92,93,94,95],"P&G","Best Buy","Miller Brewing","Harley Davidson",7,"Led central region creative teams at one of the largest interactive agencies during the dot-com era. Delivered digital experiences for major brands.","54b6cd2d-db40-50a7-b491-f8134b755ccd","Creative Director",1776201803050]